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In a bold and brave statement of financial clout, if nothing else, Villa have secured the services of Bristol City’s Jonathan Kodjia in a deal that could rise to an eye watering £15m.
Kodjia, who was withdrawn from the Bristol City side that defeated Villa at the weekend, was believed to be heading to Premier League side Hull.
The Ivory Coast international arrives at Villa Park for £11m upfront and having scored 20 goals in 48 appearances last term.
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The capture of Kodjia at first glance appears a logical addition to a side that last season looked devoid of goal threat. The Ivorian’s proven goalscoring prowess can also only compliment a potent attack including recently acquired Ross McCormack.
If there is a concern the it would be that the new arrival would also likely be away for the African Cup of Nations. This would serve only to compound the existing headache, with Rudy Gestede and Jordan Ayew to join up with Benin and Ghana respectively.
What is evident is that Villa are at least visibly working to improve the squad and are prepared to pay a premium for signings. This is a significant departure from previous austerity, but also underlines the fact that Villa have recognised the need to invest.
This sort of singular outlay, even in the modern age of ridiculous fees, shouldn’t be easily dismissed. It is a clear indication that the new regime also appreciate that the squad currently doesn’t have the depth or quality to withstand the rigours and demands of a long Championship campaign.
This point alone could make transfer deadline day very interesting indeed.
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