Algerian midfielder is deemed surplus to requirements at Vicarage Road following the arrival or former Villa loanee Tom Cleverley.
Reports indicate that the price tag of around £3m appeals to Bruce, with the need to rectify our abysmal midfield now reaching crisis point.
Any deal would be comfortably funded by the proceeds from the sale of Rudy Gestede to Middlesbrough.
Guedioura carries the nickname “Rocket Factory” on account of his “powerful long range shots”.
The fact that Villa are now broadening their searched beyond the likes of Henri Lansbury, suggests that patience is wearing thin.
Bruce is now faced with the dilemma of acting swiftly or see January’s results determining whether we will be able to make the playoffs or not.
The latest news suggests that Rhodes is available with the permanent arrival of Patrick Bamford on Teeside.
Villa are and continue to be heavily linked with the prolific Championship striker. The 26 year old looks set to be moved on without really having had a chance to prove himself at Premier League level.
This will present a big decision for Bruce and Villa. Any purchase would see Villa have to commit to a fee of at least £10 million.
This would be without any wage demands, which are likely to be significant to lure the striker down a division.
The dilemma emerging concerns how many £10m+ strikers Villa can reasonably accommodate.
It may also give further fuel to the rumours that Ross McCormack could see himself prematurely offloaded.
This “will he, won’t he”, transfer continues to frustrate.
The delay to date has largely been borne out of Nottingham Forests protracted takeover, which has now fallen through. This essentially put everything on hold until now.
The lack of an update is a concern at this stage as that matter is resolved, but has given rival teams an opportunity to counter Villa’s offer.
Equally, given the lack of certainty as to the outcome, Villa appear to have been sounding out alternatives.
Norwich are now heavily linked with a bid to hijack the deal, with Villa presumably mulling their options for alternative midfield reinforcements.