Villa have lost out to Newcastle in the chase for Bournemouth’s Callum Wilson, with the striker opting to link up with Steve Bruce on Tyneside.
The 28 year old year was subject to a final £21 million bid from Villa, who had made an improved over and above The Magpies, who were reported to have offered a player plus cash deal on Friday.
Villa withdrew their offer and interest when it became clear Wilson preferred a move North.
This marks another frustrating blow to Dean Smith who must now be concerned about the lack of new recruits with the new season mere days away.
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Whilst the obstacles within the current transfer window aren’t just confined to B6, losing out to Newcastle for Wilson’s signature is also a very public defeat.
It evidences that despite having returned to the top flight after a three year absence and retaining our Premier League status on the final day, Villa have still have to do to demonstrate credibility to prospective players.
This also means that Purslow and Lange will need to double down on other targets with Ollie Watkins a priority. Villa’s increasing desperation to improve an impotent strike-force doesn’t help negotiations, with the Championship side holding out for an eye-watering £28 million fee.
If this cannot be achieved at all or before the season opener, Villa will need to cast the net even wider. There are a plethora of striking links, but possible moves for the likes of Liverpool’s Divock Origi cannot be discounted. Smith will face competition from Leeds for Origi, with the striker not having featured in pre-season due to injury.
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